90 Seconds On: How your purpose keeps you on strategy
I have always found that it is easier to create a strategy than it is to stay on strategy when real life raises its ugly head. To me, strategy is like the white line in the middle of the road that keeps you on the right path and real life is the unexpected boulders that keep getting thrown into your path.
When your people encounter these boulders, how can you ensure they make the right decisions, the ones that keep you on strategy? In this short video, I describe how purpose provides that guardrails that keep people on the road when they use their judgement to avoid the boulders.
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#strategy #culture #sales #purpose #purposedriven #retention