90 Seconds On: What is your full value?
As leaders, we all struggle to identify the full value of what we do. Our marketing departments spend a lot of time, effort and money – often in conjunction with outside agencies – trying to find the words that capture 100% of the value we have to offer our customers.
Because we are rarely fully satisfied, we often feel like we are leaving money on the table. In the rare circumstances where somebody really nails the words, it elevates the confidence of everybody in the company because they are so inspired by knowing the full value of what they do. In the short video, I describe how a clear, concise and compelling purpose – articulated in 7 words or less – captures the full value of what your organization does and empowers you to go boldly into a bigger future.
I have a big ask! If you watch the video, I would be grateful if you:
- Rate it and leave a comment
- Subscribe to my Youtube channel and watch the other episodes
- Share it with anyone you think might find it of value
#strategy #culture #sales #purpose #purposedriven #retention