Episode 20: How Purpose creates an empowering culture

Peter Drucker famously said "Culture eats strategy for breakfast". He recognized that if an organization can't rally the troops behind the plan, the plan won't succeed no matter how brilliant it may be.

To have a culture that actually elevates the plan, you need to:
• Create a culture by design rather than by happenstance
• Design it based on your Purpose

In this video, I explain how culture is the social extension of Purpose. Since Purpose is what makes you uniquely remarkable, actively designing your culture from your Purpose will ensure that your culture and all of your employees' daily efforts will be driven by what makes you uniquely remarkable.

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#strategy #culture #sales #purpose #purposedriven #retention