Return to site
Return to site

Episode 7: Why features and benefits don't work.

Features and benefits: so revered and maligned at the same time! People in sales use them religiously – because what else do they have? – while people who study human decision-making tell you why they don't work. By themselves, they are a weak sales asset. But they can be very powerful when used in conjunction with your purpose.

 

Episode 8: How Nike became an emotional resonance company. Until 1986, Nike was a features and benefits company. In 1986, it transformed into an emotional resonance company with the launch of its Purpose: the immortal "Just Do It". In the next episode, I describe how and why Nike made this choice.

I have a big ask! If you watch the video, I would be grateful if you: - Rate it and leave a comment - Subscribe to my Youtube channel and watch the other episodes - Share it with anyone you think might find it of value #strategy #culture #sales #purpose #purposedriven #retention

 

Subscribe
Previous
Episode 6: What customers are buying is different than...
Next
Episode 8: How Nike became a purpose-driven company.
 Return to site
Cancel
All Posts
×

Almost done…

We just sent you an email. Please click the link in the email to confirm your subscription!

OK