Episode 7: Why features and benefits don't work.

Features and benefits: so revered and maligned at the same time! People in sales use them religiously – because what else do they have? – while people who study human decision-making tell you why they don't work. By themselves, they are a weak sales asset. But they can be very powerful when used in conjunction with your purpose.

#strategy #culture #sales #purpose #purposedriven #retention