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Why purpose is a need-to-have in a turbulent global economy

The global economic turbulence we are experiencing in April 2025 isn't going to end any time soon. The already fine line between profit and loss for most companies is getting finer by the day. The quality of the day-to-day decisions your people make in the face of unprecedented uncertainty will determine your success.

It is more important than ever that your people consistently make the right decisions, ones that more tightly align with your vision. Watch this 2 minute video to see a simple step you can take to elevate the quality of decision-making at all levels of your organization.

I have a big ask! If you watch the video, I would be grateful if you:

- Rate it and leave a comment

- Subscribe to my Youtube channel and watch the other episodes

- Share it with anyone you think might find it of value

#strategy #culture #sales #purpose #purposedriven #retention

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