Employees and organizations are increasingly compelled to be purpose-driven: people because they desire more meaning and fulfillment from their work, and organizations because their employees, customers and donors demand it of them. I help organizations become Purpose-driven in every aspect of their operations by:
The Three Elements of a Blueprint
Simplicity = Clarity
We start by defining your Purpose in 7 words or less. This clear, concise and compelling expression becomes the strategic filter that guides everything you do and say as an organization. For your executive team and every one of your employees, it guides every decision they make and every action they take, so that all of the activities of the company are fully aligned with its purpose.
2. BUSINESS ARCHITECTURE
We use your Purpose to guide everything you do. We hold it up to every material part of your business and ask, “Is it aligned with your Purpose?” If it is, that’s great. If it isn’t, we determine how that part of your business needs to be shifted in order to get it into alignment with your Purpose. This is how we get every part of your organization working in lockstep towards a common destination.
3. Purpose Story
Once we have taken care of the substance of your company – its Business Architecture – we use your Purpose to create your Purpose Story. You will use your Purpose Story to guide everything that your company says, both externally and internally, including your branding, marketing and sales, employee communications, investor relations and board communications.
At the end of the Blueprint process, you will have
The 6 Benefits of your Purpose
Create a clear, concise and compelling Purpose that guides every decision you make and every action you take, guiding your organization into a bigger future.
Purpose inspires people to work in unison, creating a rewarding culture rich in meaning, professional growth and elevated performance.
Creativity & Innovation
Inspire your staff to be more innovative by giving them a singular, tangible focus that actively triggers their latent creativity.
Discover new markets to penetrate and revenue generating ideas that you never imagined before.
Clarity gives your leadership team the elevated confidence to boldly lead your organization into a bigger future.
More Sales, Faster and Easier
Help your leadership and sales teams sell faster and easier by arming them with what the customer is buying, not what you are selling.
Our Methodology in your hands
Nothing is as powerful in life and in business as clarity. Clarity equals confidence in decision-making and in action. Discover how to create clarity at all levels of your organization so that it competes more effectively.
Transformational results, in their words
See what our clients have to say about the impact of their Blueprints...in their own words!
See How We Think
Take a deeper look into how we think and what we are talking about.
We'd love to hear from you!