Blueprinting creates a clear, concise and compelling expression of your Purpose – in 7 words or less!
You go away on a two-day retreat to define mission, vision and values. People don't remember what they are and they have virtually no impact on guiding how the business operates and people work together.
You define your purpose – in 7 words or less – and use this short, memorable and inspiring phrase as the north star that guides everything you do (your “Business Architecture”) and everything you say (your “Purpose Narrative”).
The Three Elements of a Blueprint
Simplicity = Clarity
We start by defining your Purpose in 7 words or less. This clear, concise and compelling expression becomes the strategic filter that guides everything you do and say as an organization. For your executive team and every one of your employees, it guides every decision they make and every action they take, so that all of the activities of the company are fully aligned with its purpose.
2. BUSINESS ARCHITECTURE
We use your Purpose to guide everything you do. We hold it up to every material part of your business and ask, “Is it aligned with your Purpose?” If it is, that’s great. If it isn’t, we determine how that part of your business needs to be shifted in order to get it into alignment with your Purpose. This is how we get every part of your organization working in lockstep towards a common destination.
3. Purpose Story
Once we have taken care of the substance of your company – its Business Architecture – we use your Purpose to create your Purpose Story. You will use your Purpose Story to guide everything that your company says, both externally and internally, including your branding, marketing and sales, employee communications, investor relations and board communications.
At the end of the Blueprint process, you will have
The 6 Benefits of your Purpose
Create a clear, concise and compelling strategic filter that guides every decision you make and every action you take.
Clarity gives your leadership team the elevated confidence to boldly lead your organization into a bigger future.
Creativity & Innovation
Inspire your staff to be more innovative by giving them a singular, tangible focus that actively triggers their creativity.
Discover new markets to penetrate and revenue generating ideas that you never imagined before.
Executive Team Alignment
The senior leadership team will be united toward a common purpose, which breaks down silos and inspires more cooperation
More Sales, Faster and Easier
Arm your leadership and sales teams with one clear, concise and compelling statement of purpose for pitches, meetings and presentations.
We write periodically about current events
that are related to purpose, strategy, planning and clarity.
Our Methodology in your hands
Nothing is as powerful in life and in business as clarity. Clarity equals confidence in decision-making and in action. Discover how to create clarity at all levels of your organization so that it competes more effectively.
Transformational results, in their words
See what our clients have to say about the impact of their Blueprints...in their own words!
See How We Think
Take a deeper look into how we think and what we are talking about.
We'd love to hear from you!