How purpose makes your organization consistently uniquely remarkable
Employees and organizations are increasingly compelled to be purpose-driven because:
- Employees desire more meaning and fulfillment from their work, and
- Organizations want to be consistently uniquely remarkable.
I help organizations become consistently uniquely remarkable by:
- Defining their Purpose in 7 words or less
- Designing how it guides everything they do and say (operations and communications)
At the end of the Blueprint process, you will have complete clarity about your purpose and its story, and how it guides every decision you make and every action you take.The Three Elements of a Blueprint
Simplicity = Clarity
1. Purpose
The one thing that makes your organization uniquely remarkable
We start by defining your Purpose in 7 words or less. This clear, concise and compelling expression of what makes you uniquely remarkable becomes the strategic filter that guides everything you do and say as an organization. For your executive team and every one of your employees, it guides every decision they make and every action they take so that all of the activities of the company are fully aligned with its purpose.
2. BUSINESS ARCHITECTURE
How purpose guides all of your operations
We use your Purpose to guide everything you do. We hold it up to every material part of your business and ask, “Is it aligned with your Purpose?” If it is, that’s great. If it isn’t, we determine how that part of your business needs to be shifted in order to get it into alignment with your Purpose. This is how we get every part of your operations working in lockstep towards a common destination.
3. Purpose Story
How purpose guides all of your communications
Once we have taken care of the substance of your company – its Business Architecture – we use your Purpose to create your Purpose Story. You will use your Purpose Story to guide everything that your company says, both externally and internally, including your branding, marketing and sales, advertising, digital development, employee communications, investor relations and board communications.
At the end of the Blueprint process, you will have
- Clarity about the inspiring purpose that drives your organization
- A transformed understanding of what business you are really in and its full value to all material stakeholders (e.g., customers, employees, board and shareholders)
- All parts of the business working in unison toward a common purpose
- The ability to inspire people to buy rather than trying to convince them (think Apple)
The 6 Benefits of your Purpose
Clarity
Create a clear, concise and compelling Purpose that guides every decision you make and every action you take, guiding your organization into a bigger future.
Magnetic Culture
Purpose inspires people to work in unison, creating a rewarding culture rich in meaning, professional growth and elevated performance.
Creativity & Innovation
Inspire your staff to be more innovative by giving them a singular, tangible focus that actively triggers their latent creativity.
New Revenue
Discover new markets to penetrate and revenue generating ideas that you never imagined before.
Confidence
Clarity gives your leadership team the elevated confidence to boldly lead your organization into a bigger future.
More Sales, Faster and Easier
Help your leadership and sales teams sell faster and easier by arming them with what the customer is buying, not what you are selling.
Our Methodology in your hands
Nothing is as powerful in life and in business as clarity. Clarity equals confidence in decision-making and in action. Discover how to create clarity at all levels of your organization so that it competes more effectively.
Transformational results, in their words
See what our clients have to say about the impact of their Blueprints...in their own words!
See How We Think
Take a deeper look into how we think and what we are talking about.
- Contact Us
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