The press release below confirms questions like "Is this a job I can be passionate about?" and "Does this organization reflect my values so that I feel a connection beyond just employment?" are among the most important considerations for millenial career hunters.
Given this new reality, how effectively are you answering their calls for inspiration and meaning? If you are feeling the pinch of talent shortages because of the pandemic, by definition you aren't answering their calls effectively enough!
A well crafted Purpose that is operationalized in everything a company does and says will make you an inspiring and meaningful career opportunity for the best talent.
Can you articulate what makes your company an inspiring and meaningful career opportunity in a clear concise and compelling way? Here is a way you can test: If you can answer the question, "If everything you do is a means to an end, what is your end purpose?" in 7 words or less, you are a magnet!
Values and social impact: this year's 'Canada's Top Employers for Young People' are announced
Jan 18, 2022, 08:00 ET
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"The pandemic has caused many people to think more about their whole selves and, for young people starting their careers, work is a key part of that," says Kristina Leung, Senior Editor at Mediacorp. "Young people are asking questions like 'Is this a job I can be passionate about?' and 'Does this organization reflect my values so that I feel a connection beyond just employment?'. The best employers are improving their organizational and workplace policies to reflect these emerging concerns."
"In reviewing this year's applications, we saw that employers are weaving social impact into their programs," adds Stephanie Leung, Assistant Editor at Mediacorp. "It could be project-based work, like brainstorming solutions to a social problem, or a co-op experience that benefits a nonprofit and has a positive impact on communities. The younger generation notices if an employer's social impact statements are not backed up by action."
In addition to reflecting younger workers' values, this year's winners:
- created over 36,000 job opportunities across Canada for students and new graduates last year in summer employment, co-op placements and paid internships;
- hired nearly 22,000 new graduates for full-time positions across Canada last year; and
- support long-term career advancement for younger employees via well-developed training programs, leadership development opportunities and formal mentoring programs.
Now marking its 20th year, Canada's Top Employers for Young People is an editorial competition that recognizes employers offering the nation's best workplaces and programs for young people starting their careers. Winners of the competition are chosen by the editorial team at the Canada's Top Employers project based on the programs and initiatives they offer to attract and retain younger workers. These include benefits such as tuition assistance and co-op or work-study programs. The editors also examine each employer's mentorship and training programs, including benefits such as bonuses paid on completing trades or professional designations. The editors also review each employer's career management program, looking for initiatives that help younger workers advance faster in the organization.
Founded in 1992, Mediacorp Canada Inc. is the nation's largest publisher of employment periodicals. Since 1999, the Toronto-based publisher has managed the Canada's Top 100 Employers project, which includes 18 regional and special-interest editorial competitions that reach millions of Canadians annually through a variety of magazine and newspaper partners, including The Globe and Mail. Mediacorp also operates Eluta.ca, one of Canada's largest job search engines, which reaches millions of unique visitors annually and features editorial reviews from the Canada's Top 100 Employers project. The company also publishes The Career Directory, now in its 29th year – a free online guide for recent college and university graduates looking for employers hiring candidates from their educational background.
SOURCE Mediacorp Canada Inc.