Episode 1 of the Purpose Project: What is Purpose?

If you ask a room full of 100 people to define Purpose, I'm pretty sure you would get 100 different definitions. In this short video (1:23), I provide a specific, logical and inspiring definition for Purpose, and then explain the critical role it plays in guiding everything your organization does and says. I describe how a well-craft Purpose gets every part of the business and every employee working in lockstep toward a common goal.

Episide 2 explores why Purpose matters and how it has such far reaching impacts on a company's performance. You can view it here https://youtu.be/R50rMKqc9Q4.

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