Episode 2 of the Purpose Project: Why does Purpose matter?
In this episode, I describe how changes in the world and in the marketplace are transitioning Purpose and Culture from nice to have to need to have business assets. I explain how Purpose is the antidote to the growing inability of companies to attract and retain talent in the pandemic-driven "Great Resignation".
Episode 3 is on Purpose's secret sauce. What is it that makes it such a powerful guide for everything an organization does and says? You can see it here https://youtu.be/OwU6xaJxhcs
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