Episode 2 of the Purpose Project: Why does Purpose matter?

In this episode, I describe how changes in the world and in the marketplace are transitioning Purpose and Culture from nice to have to need to have business assets. I explain how Purpose is the antidote to the growing inability of companies to attract and retain talent in the pandemic-driven "Great Resignation".

Episode 3 is on Purpose's secret sauce. What is it that makes it such a powerful guide for everything an organization does and says? You can see it here https://youtu.be/OwU6xaJxhcs

I have a big ask! If you watch the video, I would be grateful if you:

- Rate it and leave a comment

- Subscribe to my Youtube channel and watch the other episodes

- Share it with anyone you think might find it of value