Episode 10: How Purpose accelerates mergers.
The success of a merger is totally dependant on the successful integration of the two company cultures. This alone can decelerate or sabotage a merger, pushing out its benefits many years beyond expectations. Episode 10 of the Purpose Project describes how a newly defined Purpose that resonates emotionally with both cultures will accelerate both their integration and the benefits of the merger.
I have a big ask! If you watch the video, I would be grateful if you:
- Rate it and leave a comment
- Subscribe to my Youtube channel and watch the other episodes- Share it with anyone you think might find it of value #strategy #culture #sales #purpose #purposedriven #retention