Episode 9: The path to purpose-driven.
We've covered a lot of topics in the previous 8 episodes: A clear, concise and compelling definition of Purpose; describing exactly how it works to pull a company into a bigger future; a description of Purpose' secret sauce; the fundamental difference between what you are selling and what the customer is buying. In this episode, I put everything together to lay out the 4-step path to becoming a Purpose-driven organization.
Next Episode: How Purpose accelerates mergers.The success of a merger is totally dependant on the successful integration of the two company cultures. This alone can decelerate or sabotage a merger, pushing out its benefits many years beyond expectations. Episode 10 of the Purpose Project describes how a newly defined Purpose that resonates emotionally with both cultures will accelerate both their integration and the benefits of the merger.
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#strategy #culture #sales #purpose #purposedriven #retention