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Episode 12: What Purpose Isn't (spoiler alert: not a cause or charity). 

Purpose is the strategic filter that guides everything the organization does (operations) and says (communications). That makes a company's Purpose its single most important strategic asset. The corporate support of a charity or cause is a manifestation of its Purpose. They are different! I explain how in just a few minutes in this video.

 

 

I have a big ask! If you watch the video, I would be grateful if you:

- Rate it and leave a comment

- Subscribe to my Youtube channel and watch the other episodes

- Share it with anyone you think might find it of value

#strategy #culture #sales #purpose #purposedriven #retentiontion

 

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