Episode 12: What Purpose Isn't (spoiler alert: not a cause or charity). 

Purpose is the strategic filter that guides everything the organization does (operations) and says (communications). That makes a company's Purpose its single most important strategic asset. The corporate support of a charity or cause is a manifestation of its Purpose. They are different! I explain how in just a few minutes in this video.

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#strategy #culture #sales #purpose #purposedriven #retentiontion