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Episode 15: The single most important question in business

 

Episode 15: The single most important question in business

"Why should I choose you?"

It is the single most important question in business and yet most companies can't answer it for themselves as an organization, nor their products or services in a clear, concise and compelling way (our standard is 7 words or less!). In this short video, I show you how there are thousands of different ways you are asked this question and how you are asked it hundreds, thousands or even millions of times a day if your organization is big enough.

The good news is you only need ONE answer to all those thousands of ways you get asked "Why should I choose you?"

 

I have a big ask! If you watch the video, I would be grateful if you:

- Rate it and leave a comment

- Subscribe to my Youtube channel and watch the other episodes

- Share it with anyone you think might find it of value #strategy #culture #sales #purpose #purposedriven #retention

 

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Episode 14: Start With Purpose, Part 2 - Before new CEO
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Episode 16: Righting a sinking ship
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