Episode 15: The single most important question in business
"Why should I choose you?"
It is the single most important question in business and yet most companies can't answer it for themselves as an organization, nor their products or services in a clear, concise and compelling way (our standard is 7 words or less!). In this short video, I show you how there are thousands of different ways you are asked this question and how you are asked it hundreds, thousands or even millions of times a day if your organization is big enough.
The good news is you only need ONE answer to all those thousands of ways you get asked "Why should I choose you?"
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