Episode 13: Start With Purpose, Part 2 – Why your Purpose hires better CEOs
When companies are hiring CEOs, they often ask me if they should define their Purpose before or after the higher the CEO. You can make good arguments for both and I can tell you from experience that both produce a good outcome. This two minute video explains why the CEO recruitment process will go faster and easier, and you will get a candidate who is more aligned with the company, if you do your Purpose first and hire the CEO to fulfil that Purpose.
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#strategy #culture #sales #purpose #purposedriven #retention