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Episode 17: Purpose and Case For Support

Episode 17: How to make your Case for Support a magnet for more money

Charities seem to be different than companies because they don't sell a product, they solicit donations. But in reality they are all businesses selling a product – their cause – and "donations" is just a fancy word for sales. Just like anybody else, in order to meet their "sales" targets, they need a clear, concise and compelling answer to the question "Why should I choose you?"

In this short video, I explain how a well-crafted purpose creates a Case for Support that becomes a magnet for more money. In the example I use in this video, the hospital got 200 times (that is not a typo!) more money from a donor than was originally offered.

I have a big ask! If you watch the video, I would be grateful if you:

- Rate it and leave a comment

- Subscribe to my Youtube channel and watch the other episodes

- Share it with anyone you think might find it of value #strategy #culture #sales #purpose #purposedriven #retention

 

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Episode 16: Righting a sinking ship
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Episode 18: Purpose is Venture Capital Insurance
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