Episode 3 of the Purpose Project: Purpose's secret sauce.

A purpose with its secret sauce is magic. Without it, it is banal. Watch this video to discover the ingredient of a purpose that is critical to capturing what makes you uniquely remarkable in a clear, concise and compelling way.

Episode 4 borrows Simon Sinek, author of the book Start With Why? to discuss where in the brain decisions are really made and why Purpose – and not features and benefits – resonates there so powerfully. You can view it here https://youtu.be/50y7K8P8Dps.

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