When you are the world's largest gold miner, why do you need a Blueprint when there is an automatic buyer for 100% of your product? Because you have a lot of other people and organizations you to whom you need to "sell" your vision for what you are doing. Potential investors, government regulators around the world and communities in which you want to develop mines are just some of the stakeholders that need a better explanation of the business than just "we mine gold." Goldcorp's Blueprint – "Sustainable prosperity" – spoke to its commitment to leave local mining communties and other stakeholders more advanced and more prosperous after it is finished than they were before it started.