Navigator was generally recognized as the top crisis management firm in Canada. The problem was it did far more than crisis management, and the pigeon-holing of the brand made it difficult to appear credible when pitching business that didn't fall into the "crisis" definition. Navigator's Blueprint – "When you can't afford to lose" – refocused its specialization on "critical issues" in which you feel an existential threat to your business but there doesn't have to be an immediate crisis. If you feel there is a threat to your business that you can't afford to lose, whether or not that threat is an immediate crisis, then Navigator can help you find a way out.