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    Our Methodology in Your Hands

    Learn why traditional business practices – such as mission, vision and values, or selling with features and benefits – leave businesses vulnerable in the uncertain economy of the future.

     

    In Why Should I Choose You?, co-authors Ian Chamandy and Ken Aber describe in detail their unique methodology for defining Purpose – called Blueprinting – that replaces many of the traditional business practices that have become ineffective or obsolete. Find out how answering a simple question brings clarity to every part of your organization and becomes a powerful driver for success.

  • Chapter List

    Table of Contents

    Section 1: Why should I choose you?

    1. Why ask yourself “Why should I choose you?”

    2. Traditional planning is broken

     

    Section 2: No pain, no gain

    3. Core PropositionTM

    Uncovering your company’s core value

    4. Cutting to the core

    In seven words or less

    5. Core StoryTM

    Everyone singing from the same song sheet

    6. Business Architecture

    To talk the talk, you have to walk the walk

     

    Section 3: After the pain comes the gain

    7. Strategic filter

    Distinguishing right from wrong

    8. Business confidence/sense of purpose

    Gaining or regaining your swagger

    9. Creativity and innovation

    Transforming every employee into an innovation engine

    10. New revenue streams

    Discovering sales hiding in your blind spots

    11. Sales

    Bringing home more bacon

    12. After the Blueprint

    Training wheels and beyond

     

    Epilogue

    – Appendix 1

    The Clarity Test

    – Appendix 2

    Playing the “Why should I choose you?” game

     

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