Book - Blueprint Business Architecture Live

Our Methodology in Your Hands

Learn why traditional business practices – such as mission, vision and values, or selling with features and benefits – leave businesses vulnerable in the uncertain economy of the future.
 
In Why Should I Choose You?, co-authors Ian Chamandy and Ken Aber describe in detail their unique methodology for defining Purpose – called Blueprinting – that replaces many of the traditional business practices that have become ineffective or obsolete. Find out how answering a simple question brings clarity to every part of your organization and becomes a powerful driver for success.

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Chapter List

Table of Contents

Section 1: Why should I choose you?
1. Why ask yourself “Why should I choose you?”
2. Traditional planning is broken
 
Section 2: No pain, no gain
3. Core PropositionTM
Uncovering your company’s core value
4. Cutting to the core
In seven words or less
5. Core StoryTM
Everyone singing from the same song sheet
6. Business Architecture
To talk the talk, you have to walk the walk
 
Section 3: After the pain comes the gain
7. Strategic filter
Distinguishing right from wrong
8. Business confidence/sense of purpose
Gaining or regaining your swagger
9. Creativity and innovation
Transforming every employee into an innovation engine
10. New revenue streams
Discovering sales hiding in your blind spots
11. Sales
Bringing home more bacon
12. After the Blueprint
Training wheels and beyond
 
Epilogue
– Appendix 1
The Clarity Test
– Appendix 2
Playing the “Why should I choose you?” game
 

Our Methodology in Your Hands

Chapter List

Table of Contents

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