Knowing what makes your organization uniquely remarkable is its single most important strategic asset.
When you can articulate what makes you uniquely remarkable in 7 words or less, you can use that short phrase to design how you operate and how you communicate. This is the simple but powerful model for making your organization consistently uniquely remarkable, 24/7.
Click the button below to listen to a short sample to hear how one company landed its largest sale ever just by describing its Blueprint to an existing customer.
Table of Contents
Section 1: Why should I choose you?
1. Why ask yourself “Why should I choose you?”
2. Traditional planning is broken
Section 2: No pain, no gain
3. Core PropositionTM
Uncovering your company’s core value
4. Cutting to the core
In seven words or less
5. Core StoryTM
Everyone singing from the same song sheet
6. Business Architecture
To talk the talk, you have to walk the walk
Section 3: After the pain comes the gain
7. Strategic filter
Distinguishing right from wrong
8. Business confidence/sense of purpose
Gaining or regaining your swagger
9. Creativity and innovation
Transforming every employee into an innovation engine
10. New revenue streams
Discovering sales hiding in your blind spots
Bringing home more bacon
12. After the Blueprint
Training wheels and beyond
– Appendix 1
The Clarity Test
– Appendix 2
Playing the “Why should I choose you?” game
And we will send you a free PDF called
"The 6 Pillars of Purpose".