Our Methodology in Your Hands
Learn why traditional business practices – such as mission, vision and values, or selling with features and benefits – leave businesses vulnerable in the uncertain economy of the future.
In Why Should I Choose You?, co-authors Ian Chamandy and Ken Aber describe in detail their unique methodology for defining Purpose – called Blueprinting – that replaces many of the traditional business practices that have become ineffective or obsolete. Find out how answering a simple question brings clarity to every part of your organization and becomes a powerful driver for success.
Table of Contents
Section 1: Why should I choose you?
1. Why ask yourself “Why should I choose you?”
2. Traditional planning is broken
Section 2: No pain, no gain
3. Core PropositionTM
Uncovering your company’s core value
4. Cutting to the core
In seven words or less
5. Core StoryTM
Everyone singing from the same song sheet
6. Business Architecture
To talk the talk, you have to walk the walk
Section 3: After the pain comes the gain
7. Strategic filter
Distinguishing right from wrong
8. Business confidence/sense of purpose
Gaining or regaining your swagger
9. Creativity and innovation
Transforming every employee into an innovation engine
10. New revenue streams
Discovering sales hiding in your blind spots
Bringing home more bacon
12. After the Blueprint
Training wheels and beyond
– Appendix 1
The Clarity Test
– Appendix 2
Playing the “Why should I choose you?” game
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