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    • Our Methodology in Your Hands

      Learn why traditional business practices – such as mission, vision and values, or selling with features and benefits – leave businesses vulnerable in the uncertain economy of the future.

       

      In Why Should I Choose You?, co-authors Ian Chamandy and Ken Aber describe in detail their unique methodology for strategic planning – called Blueprinting – that replaces many of the traditional business practices that have become ineffective or obsolete. Find out how answering a single simple question brings clarity to every part of your organization and becomes a powerful driver for success.

    • Chapter List

      Table of Contents

      Section 1: Why should I choose you?

      1. Why ask yourself “Why should I choose you?”

      2. Traditional planning is broken

       

      Section 2: No pain, no gain

      3. Core PropositionTM

      Uncovering your company’s core value

      4. Cutting to the core

      In seven words or less

      5. Core StoryTM

      Everyone singing from the same song sheet

      6. Business Architecture

      To talk the talk, you have to walk the walk

       

      Section 3: After the pain comes the gain

      7. Strategic filter

      Distinguishing right from wrong

      8. Business confidence/sense of purpose

      Gaining or regaining your swagger

      9. Creativity and innovation

      Transforming every employee into an innovation engine

      10. New revenue streams

      Discovering sales hiding in your blind spots

      11. Sales

      Bringing home more bacon

      12. After the Blueprint

      Training wheels and beyond

       

      Epilogue

      – Appendix 1

      The Clarity Test

      – Appendix 2

      Playing the “Why should I choose you?” game

       

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