• Blueprint Blog

    Episode 7: Why features and benefits don't work.
    March 26, 2022
    Episode 7: Why features and benefits don't work. Features and benefits: so revered and maligned...
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    Episode 6: What customers are buying is different than what you are selling.
    March 25, 2022
    Episode 6: What customers are buying is different than what you are selling. If you only...
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