This short video provides a clear, concise and compelling definition of purpose and then describes how it makes an organization consistently uniquely remarkable. It also explains how a Blueprint creates the foundation for a purpose-driven company by defining your purpose in 7 words or less, and...

Rethink Leadership Podcast: Interview on the logical and philosophical underpinnings of how purpose and culture make an organization consistently uniquely remarkable I was recently interviewed about purpose and culture by Jeremy Blaine in the UK for the Rethink Leadership podcast. Most of the...

90 Seconds On: How purpose helps identify what business you are really in! "What business are you in?" is a question we are often asked at parties. It seems easy, right? If you work for Apple, you would say you are in the technology business. If you are an employee of Nike, you would say...