Inspire people who are critical to the
success of your organization to achieve more
Over 400 CEOs are using the Blueprint Process to create a clear, concise and compelling purpose – in 7 words or less – that inspires people and motivates them to achieve more.
1. Purpose
We start by defining your organization's purpose in 7 words or less. This clear, concise and compelling expression becomes the strategic filter that guides everything your organization does and says. For your executive team, every one of your employees and your board, your purpose guides every decision they make and every action they take. This ensures that all of the activities of the company are working in unison toward a common goal – your purpose!
2. Business Architecture
We use your purpose statement to guide everything you do. We hold it up to every material part of your business and ask, “Is this part aligned with your purpose?” If it is, that’s great and we don't touch it. If it isn’t, we determine how that part of your business needs to shift in order to be in alignment with your purpose. This is how we get every part of your operations working in unison towards a common goal.
3. Purpose Story
Once we have taken care of the substance of your organization – its Business Architecture – we use your purpose to create your Purpose Story. You will use your Purpose Story to guide everything that your company says, both externally and internally, including the development of your branding, marketing and sales, advertising, digital development, employee communications, investor relations and board communications. The Purpose Story enables people who promote the organization and its products/services to communicate their full value for the first time.
At the end of the Blueprint process, you will have
Clarity & Focus
Create a clear, concise and compelling purpose that guides every decision you make and every action you take, guiding your organization into a bigger future.
Magnetic Culture
Purpose inspires people to work in unison, creating a rewarding culture rich in meaning, professional growth and elevated performance.
Creativity & Innovation
Inspire your staff to be more innovative by giving them a singular, tangible focus that actively triggers their latent creativity.
New Revenue
Discover new markets to penetrate and revenue generating ideas that you never imagined before.
Confidence
Clarity gives your leadership team the elevated confidence to boldly lead your organization into a bigger future.
More Sales, Faster and Easier
Help your leadership and sales teams sell faster and easier by arming them with what the customer is buying, not what you are selling.
"Why should I choose you?" Does your organization have a clear, concise and compelling answer to the most important question in business? If not, find a comprehensive explanation of how the Blueprint Methodology reveals what makes you uniquely remarkable.
Transformational results, in their words
See what our clients have to say about the impact of their Blueprints...in their own words!
See How We Think
Take a deeper look into how we think and what we are talking about.
And we will send you a free PDF called
Ken Aber
It is with profound sadness that I let you know of the passing of my friend and business partner, Ken Aber. He was a man of enormous love, generosity and inspiration, with a big brain and an even bigger heart. His 7 words or less are “Causing Wow” and for those of you who were lucky enough to know him, you know he lived that purpose every day. To honour Ken and all of the good that he stood for, please give generously to the Women's Brain Health Initiative.
April 7, 2020
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